IT WOULDN’T be strange to see wildlife in the area surrounding Northwest Arkansas’ Beaver Lake. Deer, turkey, rabbit—they’re all known to inhabit the woods. But a bear wakeboarding on the lake? That’s something you don’t see every day.

Obviously, though, this isn’t your ordinary bear. This bear has been places. He’s done things. He’s served as the unofficial mascot of the Fayettechill Clothing Company. He’s appeared on t-shirts and hats. He even represented the company by piloting a homemade airplane in the 2013 Red Bull Flugtag. But on this day, the Fayettechill warehouse closed early, and he decided to take a break and hit the lake. And as luck would have it, photographer Trent Sugg was there to capture the moment.

Did he take the plunge, we wanted to know?

“Ohhh yeah,” Trent said. “Once [he] was wet, [he] was done.”