Editor’s note: Although Greenrose’s storefront is currently closed due to COVID-19, you can still shop their online store at shopgreenrose.com!
DURING THE SUMMER of 2017, Daphne Scott was in the midst of a sprawling two-month, 12-country backpacking tour of Europe. As she was hitting the continent’s major metropolitan hubs, she started to notice something peculiar about many of the shops that she entered.
“Every shop I went into, you could tell it was a small-shop owner, probably lived down the street or in the back of the shop,” she says. “And every part of the shop was thought about and cared for, and every display was a creation of art. There was a mix of metals, and fabric, and just a cool way that I saw them creating in a space that I’d worked in for so many years.”
Most important, however: They were transparent about their products, specifically about where they’d been made, how they’d been made, the people behind them. Having worked in retail management for a number of years—backroom, front-room, operations—she was struck by the difference between stores at home and stores abroad. In the U.S., she says, the focus was on the price and how much the consumer might save. Here, it wasn’t.
“So, that’s when I decided, you know, This trip’s going to end, and this time’s going to end, and I need to figure out what my career goal is,” she says.
After returning home, she set out to try something different. She wanted a store where she could imagine herself shopping, that she could trust as a consumer. She wanted people to know the stories behind the products she’d sell, to place an emphasis on sustainable fibers, items that wouldn’t irritate the skin with chemicals, that wouldn’t start breaking down after three or four wears.
Her solution? Greenrose. Opened first as an e-commerce site in late 2018 and a brick-and-mortar in January, the Fayetteville shop is, as Daphne describes it, “a Bohemian shop, really with a heart in sustainability.” It’s a place where people will have a better sense of what goes into their clothing—and be better educated when it comes to deciding where they’d like to use their money.
“You’re paying the price somewhere, no matter what you buy,” she says. “It’s really the consumer’s choice to say, What do I want to pay for? And what do I not want to pay for?”
Wax & Wool candle, $18
“I found them on Etsy, and it’s a cute little couple who hand-pour all their candles out of their home. And it’s just great-smelling, earthy candles. They’re soy-wax, so the amber jar is reusable,” Daphne says. “They have one called Evergreen State, and it smells like you just stepped into a forest of evergreen trees.”
Kivari Baily Foral Maxi Dress, $158
“There’s this dress we carry that I love, just because it can fit so many different body types, and it looks different on everyone,” Daphne says. An Australia-based company, Kivari places an emphasis on fair pay, low waste and sustainable practices. “And they’re going toward more sustainable fabrics this year, which I’m excited for.”
Tasi Travels Wilder Wrap Skirt, $179
“It’s Tencel, which is a hemp and cotton blend [made by Tasi Travels],” Daphne says. “And it is made for people who want to go to work and go hiking after work, and not have to change their shirt. Or their skirt.” Of her own, she says that, “I have worn this skirt to a wedding, I’ve worn this skirt hiking, I’ve worn this skirt on a float trip. I’ve worn this skirt everywhere … definitely one of my investment pieces.”
Tasi Travels Men’s Voyager shirt, (long sleeve, $179; short sleeve, $149)
“It could be dressed up, worn down. And it’s just a great, light, breathable fabric,” Daphne says. “Because [Tasi Travels makes] their own fabric and they figured out the perfect percentage between hemp and cotton, there’s just not much like it.” She goes on to say, “It is easy to clean, and it doesn’t wrinkle that much. And if it doesn’t wrinkle, you can take your hand and just hold it on it for a second. Even a little bit of warmth will get any wrinkle out.”
The Good Hippie Cleansing Grains, $32
“The owner is super cool. She’s a young female entrepreneur like me, which I think is super cool to support, and she uses all plant-based products. They don’t use dyes; they don’t use any fillers or sulfates or parabens. It’s all totally locally found, good smells.” Of the cleansing grains, Daphne says, “It’s just something you would add to your face-wash scrub. … Scrubs you buy from the store, a lot of times, have plastic in them for the scrubby part, and those don’t ever disappear.”