IT’S NO SECRET that Little Rock’s burgeoning East Village district has been drawing visitors for a while now. Its list of attractions includes the likes of brewery taprooms such as Lost Forty and Rebel Kettle; Southern home cooking from Cathead’s Diner; and a beer garden, food-truck park and barbecue joint with The Rail Yard. With the recent addition of Fidel & Co. Coffee Roasters, it seems like every meal’s covered (including a morning coffee and an evening beer).

From the beautiful mural on the building’s exterior to the coffee itself, the new cafe sports a distinctly El Salvadoran flair. It’s no surprise, considering that the shop’s owner and namesake, Fidel Samour, grew up in the Central American country after his parents emigrated from the Middle East, and his business partner is El Salvadoran coffee producer Raul Rivera.


When it comes to coffee service, Garrett White, previously of Northwest Arkansas’ Onyx Coffee Lab and Little Rock’s dearly departed Meteor Cafe, is contributing his expertise as Fidel & Co.’s barista trainer. The cafe’s food menu, crafted by Michael Qandah of Happy Bear Cooking, leans slightly Mediterranean and mostly veggie- and/or vegan-friendly with dishes such as the veggie shawarma and the za’atar-spiced hummus. But more meat-minded customers can get their fill, as well, with the turkey and chipotle sandwich—or with The Salvadoran, a sandwich with roasted pork shoulder, Dijon mustard and house-made cortido (a Latin-American cabbage relish).

So whether you’re in the mood for a cortado or some cortido, Fidel & Co. has you covered. For our part, the East Village’s newest addition is certain to become one of our go-to spots for a morning pick-me-up (or an afternoon pick-me-up or post-dinner treat, for that matter).